Top Story


Home >> Advertising >> Article

Ranbir Kapoor goes fully filmy in new Yatra TVC

6 days ago
Font Size   16
Ranbir Kapoor goes fully filmy in new Yatra TVC has launched its new series of advertisement commercials featuring its brand ambassador, Bollywood superstar, Ranbir Kapoor. The new TVCs present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics. The ads have been created with a light hearted and humorous tonality, so as to ensure that the ads are fun to watch. The hummable ads also feature a ‘karaoke’ style format for those who wish to sing along. 

Conceptualized by Ogilvy & Mather, the ad films reflect an exquisite blend of the contemporary world with the vintage charm of Indian cinema. Keeping in mind Yatra’s endeavor to make travel hassle-free, seamless and value adding to travellers, the two films highlight its eCash loyalty program, and its unique feature of protecting customers from a drop in airfare post them making a booking. eCash now not only gets a traveller discounts on future bookings, but is also transferable to friends and family, as well as convertible into shopping vouchers from Yatra’s partners. The ads feature Ranbir grooving to Clinton Cerejo’s beats, who has reworked the evergreen and classic tunes in his own inimitable way. This not only captivates the audiences by getting them to smile and hum along, but also reinforces Yatra’s brand message of being ‘India ka travel planner’.
Commenting on the new TVC series, Sharat Dhall, COO (B2C),, said, “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry first features –eCash loyalty points and the airfare-drop protection. With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base. The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”

Sharing his experience of working on the TVCs, Ranbir Kapoor said, “ has always managed to surprise me with its innovative ideas of engaging with travellers. I am delighted to also get the opportunity to pay a tribute to the evergreen members of my family via these unforgettably classic songs that are a part of these ads. It is a matter of honour and pride as Yatra’s brand ambassador.”
“Bollywood has left a lasting impression on the cultural psyche of the nation. And with Ranbir Kapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoor khaandan,” remarked Dhruv Mookerji, Creative, Ogilvy & Mather, Kolkata.

Airfare-drop protection: 


Creative Agency Credits:
Agency: Ogilvy & Mather, Kolkata
Production house: Chrome Pictures
Director: Hemant Bhandari
Producer: Abhishek Notani

Tags Ranbir Kapoor

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3