Home >> Advertising >> Article

Rajat Sharma’s India TV goes on air from April 19

16-April-2004
Font Size   16
Rajat Sharma’s India TV goes on air from April 19

Speculations on the fate of Rajat Sharma-promoted India TV gets finally over with the much talked-about news channel going on air from April 19. Confirming the news to exchange4media.com, Sharma told that initially there would be a month-long test programming in the form of three-hour primetime election programming between 8 and 11 pm. “It will be a concise news capsule presenting 24-hour election news in three hours. The full-fledged 24-hour news channel will become operational from May 20,” he added.

From April 17, India TV will start distributing receiver boxes to cable operators across the country. To begin with, 1,500 boxes will be distributed. The company has appointed Arun Poddar, formerly with ESPN, as its Distribution Head. Sanjay Reddy, an ex-Sony TV hand, has already been roped in as Head, Ad Sales, while AN Khandpur, earlier with VSNL, would serve as the Technology Head. On the programming front, Ramesh Parida, formerly of PTI TV, has joined as Head of News and Hemant Sharma, an ex-Jansatta and Hindustan Times staffer, would be the chief of News Services at India TV.

India TV’s sprawling broadcast centre of over 80,000 sq ft in Noida has four fully functional studios for 24-hour live broadcast. The group has equipped the studios with hi-tech equipment, computerised lighting system, pinnacle switchers and advanced audio systems – all integrated by Hong Kong-based Ideal Broadcasting.

The entire newsroom at India TV is automated by I-News of UK. And, the group claims that this is the first of it is kind in the country. India TV has already appointed 200 correspondents and stringers and 50 more appointments are soon to be done. “We have a reporter for India TV at every 100 miles in the country,” says Hemant Sharma, Editor, News Services, India TV.

Available on Pan Am Satellite, the channel has set up 38 bureaus across the country that are connected to Delhi via fibre optic link and with half a dozen OB Vans.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.