Rajasthan High Court has issued notice to the Central Government on a petition which challenged the advisory issued by the Ministry of Information and Broadcasting banning condom advertisements on television during day hours.
According to media reports, the petition was filed by Global Alliance for Human Rights which has been working for the welfare of HIV positive patients since 2012. It has pleaded for quashing of the advisory and also seeks directions for preparing suitable guidelines for advertising condoms.
For the uninitiated, MIB had advised all TV channels not to telecast the advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children. In its advisory the ministry had said that such advertisements may be telecast between 10:00 PM and 6:00 AM to avoid exposure of such material to children and to ensure strict adherence to the provisions contained in the Cable Television Networks Rules, 1994. âAny failure will attract action as per provisions of the Rules,â warned the ministry.
However, Advertising Standards Council of India (ASCI), which suggested the ban on condom ads during day hours, clarified later saying that condom advertisements meant for family viewing, which disseminate health benefits or propagate information on safe sex practices, the implementation of which can diminish accidental pregnancies and sexually transmitted diseases (STDs) / HIV continue to be allowed to air without restriction.
The petition contended that the advisory, which asserts such ads to be âindecent, especially for childrenâ, is violative of Articles 14 and 19(1)(a) of the Constitution of India. It submits that the time for broadcasting the advertisement between 10pm to 6 am has been specified âwithout any reasonable explanationâ, asserting that the same has neglected the present circumstances where usage of condoms still remains low in rural areas of the country.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands