Top Story


Home >> Advertising >> Article

Rachita Dutta named Leo Burnett's Delhi Business Head

Font Size   16
Rachita Dutta named Leo Burnett's Delhi Business Head

Leo Burnett has appointed Rachita Dutta as the Business Head of its Delhi office.

Dutta will work closely with Samir Gangahar, Leo Burnett’s Executive Director, to help grow the agency’s revenue by focusing on organic growth and winning new businesses.

“I am delighted to have Rachita on board. Her in depth knowledge and experience across categories and geographies would add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add value to the leadership team in Delhi,” said Gangahar.

Dutta said, “I have always admired the work produced by Leo Burnett from the standpoint of strategy and the final creative product it delivers to solve its clients’ problems. With changing times, the agency is evolving as a holistic unit, which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi team to produce communication that is creatively stimulating and relevant.”

Prior to this, Dutta was the Country Head at Grey Sri Lanka since 2013. She played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins.

Before joining Grey Sri Lanka, Dutta lead Rediffusion Y&R’s LG business out of its Delhi office and also served as the Vice-President of Lowe, Delhi, for two years.

Early in her advertising career, she joined Grey Delhi as an Account Executive. In the seven-year stint with the agency, she grew to the position of Account Group Head and launched GSK Oral Care products and Revlon’s Colorstay make-up range in India. She left Grey in 2003 to take up the position of Account Director at Contract Advertising to manage ABN AMRO Bank’s consumer and retail banking account. After a three-year stint with Contract Advertising, she rejoined Grey as Regional Group Account Director at its Kuala Lumpur office, where for the next two years she managed the regional brand communications for Sara Lee’s Ambi Pur, Kiwi Shoes and its other household brands, and GSK's Horlicks, Ribena, Sensodyne and Eye Mo.

Tags Rachita Dutta Grey Sri Lanka

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by