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R Gowthaman promoted to COO of Mindshare APAC

06-March-2014
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R Gowthaman promoted to COO of Mindshare APAC

Gowthaman Ragothaman has been promoted as Chief Operating Officer of Mindshare Asia Pacific. Prior to this, he was Chief Client Officer, APAC and CEO South and South-East Asia at Mindshare. In his new role, Gowthaman will be based in Singapore.

Gowthaman has 22 years of experience in the industry across FMCG, Airlines, Finance, Telecommunications, Banking and Auto and has led Mindshare South Asia to Agency of the Year for five consecutive years before assuming his current role. He is passionate about preparing Mindshare’s business for the future and firmly believes on the need to start behaving like a ‘principal’ and not an ‘agent’.

On his new role, Gowthaman said, “I am extremely delighted to take on this role. I am especially looking forward to designing and rolling out new work streams that provide Mindshare’s clients with great new opportunities and accelerate sustainable growth of our business. Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future.”

Meanwhile, Sudipto Roy steps into the shoes of Regional Chief Client Officer for Asia Pacific. He was earlier Managing Partner, Client Leadership and Partnerships at Mindshare, where he was handling clients such as Unilever, Lenovo and Kimberly Clark, among others. In his new role, Roy will be based in Singapore and will be reporting to Gowthaman.

Mindshare is forging a number of partnership programmes with companies coming up in emerging economies, in analytics, media technology, e-commerce, B2B, social media, mobile and more, to complement the current global partnerships already in place with Google, Facebook, Twitter, Microsoft, Yahoo and many others. Roy’s new role focuses on leveraging some of these partnerships to help its clients’ brands be more adaptive to near real time consumer response, and continuously improve the way they use various media platforms to grow their brands.

Commenting on his appointment, Roy said, “I am passionate about our clients’ businesses and how we think about them, so this move is exciting as it enables me focus on what I really love. I believe we have a great opportunity to drive cutting edge thinking for Mindshare and our clients and fundamentally reimagine how we think about media services while continually raising the standards for how media agencies can drive ROI. I really look forward to this part of the journey.”

Ashutosh Srivastava, Chairman & CEO for APAC & Growth Markets at Mindshare remarked, “We are privileged to have highly talented people like Gowthaman and Roy stepping into these roles – over the years, they have developed trusted relationships with our clients, by focusing on what they value most. These roles are incredibly crucial for us at this stage and will help Mindshare continue to lead the industry thinking, and shape its development and growth at an exciting time, where understanding of media, technology and effective data usage are becoming more and more central to brand success.”

Both Roy and Gowthaman’s roles are effective immediately.
 

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