Home >> Advertising >> Article

Publicis South Asia's Nakul Chopra on why "No" to Abby Awards

09-February-2011
Font Size   16
Publicis South Asia's Nakul Chopra on why "No" to Abby Awards

One would expect that the formation of an Awards Governing Council would solve the various issues that have been facing the Abby Awards, specifically in the last year. However, despite the Advertising Agencies Association of India (AAAI) and Ad Club Bombay joining hands to solve issues at hand, Publicis South Asia has decided to stay away from the awards. This is true only for advertising agencies Publicis Ambience and Publicis Capital, digital division Publicis Modem and design agency Red Lion. Interestingly, other Publicis Groupe agencies that include Leo Burnett and Saatchi & Saatchi are participating in the awards.

In a conversation with exchange4media, Nakul Chopra, CEO, Publicis South Asia, who is an active member of the AAAI and Ad Club Bombay, explained that this was not the first time the AAAI and Ad Club Bombay were working together on the awards. He said, “I would like to believe that the AGC and other initiatives of the two bodies will ensure that the issues are not repeated. Yet, let us not forget that even in past years the awards have been jointly organised and run by Ad Club and AAAI - even without a joint AGC, both had respective committees that worked together.”

Elaborating further, he stated that the moot point was there must be complete and transparent clarity on the rules; the processes that would ensure the rules are followed; and the process/punitive measures that will come into play if they are not followed. “This has not been the case last year - and from our perspective we would like to see how the AAAI, Ad Club and the newly formed AGC intend to ensure this in the future. Our decision does not in any manner impinge on their ability to do this,” added Chopra.

Would the decision have an impact on the agency, and especially on the younger talent that yearn recognition on platforms such as these? Chopra replied, “Naturally, our people want to compete in awards - but equally as competitors they want to ensure a level playing field for all - they want to compete in awards that they can trust as fair and transparent. The decision to abstain in 2011 is a collective decision which has the full support of all our people - we do not hence foresee any negative impact.”

Chopra clarified that it was not the negative publicity around the awards last year that drove the agency’s decision. He explained, “Our decision to abstain has not been motivated by what the press has reported - rather upon the issues and facts as are known to us. Our decision for the future too will be on the same basis.”

In the meanwhile, Abby Awards preparations are on full swing. And the Awards Governing Council, chaired by Shashi Sinha, CEO, Lodestar UM, has already met to think through steps on how to ensure a great Abby Awards 2011.
 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space