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Publicis Beehive wins creative duties of Club Factory

13-July-2018
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Publicis Beehive wins creative duties of Club Factory

Publicis Beehive, the full-service ad agency from Publicis Worldwide, has won the creative mandate of popular Chinese e-commerce fashion brand Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India. Club Factory has a strong presence in South Asia, Europe and the United States, Middle East and other regions.

Commenting on the partnership and the launch of the brand in India, Aviva Wu, Marketing Director, Club Factory, said, “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

On winning the mandate, Paritosh Srivastava, COO – Publicis Beehive, said, “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular & regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”

To further the cause of the brand in India, Club Factory recently announced Bollywood’s leading star Ranveer Singh and Miss World Manushi Chhillar as its brand ambassadors. The two together star in a high decibel brand campaign that has been executed and conceptualised by Publicis Beehive. The film portrays the broad range of products available on the platform and how users can own these trendy & factory priced brands at just the click of a button.



Sharing her views on the film, Shyamashree D’Mello, ECD & Head of Creative Services, Publicis Beehive, said, “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”

The film has been launched on various digital platforms and has more than 24million views on Youtube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor, print etc.

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