Home >> Advertising >> Article

Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

10-October-2013
Font Size   16
Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

Marching on an accelerating pace with the G14 cluster, Jim Hytner, G14 CEO and President of Global Clients, IPG Mediabrands, believes in deploying the best solutions for clients and breaking down silos locally to develop a more collaborative culture. He trusts in the strength of the cluster structure delivering strategic value to the clients, helping them drive business.

Recently, adland was abuzz with the king, Sir Martin Sorrell, CEO, WPP, getting dethroned by the Publicis – Omnicom merger. However, Sorrell strongly believes that the structure won’t last, and will be changed soon. The Publicis-Omnicom structure will not last: Sir Martin Sorrell

Hytner spoke at length about the advantages and disadvantages of the merger. He believes that they will go through two years of instability and it will take a year for their buying assistance to come together. He thinks that there is no strategic value to clients through the deal.

“I am very happy where I am because in the end, the clients should benefit. There is a longer way you can go with helping build a client’s business and I don’t know whether the merged entity is going to help drive more business outcomes,” Hytner said.

So what will WPP do now to rule once again? Is it readying a bid for IPG? Does this mean a threat to IPG?

Hytner talks about the rumours of WPP buying out IPG. Watch the video to know more…

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the company’s vision for the Indian market

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral