Top Story


Home >> Advertising >> Article

PT Usha endorses Okaya Batteries

Font Size   16
PT Usha endorses Okaya Batteries

Arrow International Pvt. Ltd has signed legendary athlete PT Usha to promote Okaya brand of batteries. The company has roped her as brand ambassador for three years. Arrow International is the promoter and manufacturer of Okaya Japanese Technology batteries in India.

Rajesh Gupta, CEO, Arrow International, said, “The reason we have roped in Usha is because she fits perfect with the brand. To mark the association, Okaya is launching ‘Okaya Fast’ series of inverter and UPS specialist batteries. Keeping in mind the spirit of Usha who has been India’s legendary short distance runner, Okaya Fast batteries also charge in very short time as compared to normal inverter and UPS batteries. This means Okaya Fast batteries are ready for reuse again in lesser time than ordinary inverter and UPS batteries.”

Gupta explained that the print advertisements for Okaya would appear in the dailies and few magazines in the first week of April. The TVC will break in second week of April. The outdoor activities plans haven’t been decided yet.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by