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Product of the Year 2012 announces winners

03-April-2012
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Product of the Year 2012 announces winners

Airtel, Aditya Birla Money, L’Oreal, Godrej, Mahindra, ICICI Pru and VIP were some of the brands that were felicitated for their outstanding products at the Product of the Year 2012 Awards held at Trident, Mumbai on Saturday.

Product of the Year (POY) - a platform that recognises, rewards and celebrates product innovation – also celebrated 25 years of its existence along with its fourth annual awards ceremony. A curtain raiser by Vir Das set the tone for the evening, followed by the awards function and a performance by Gary Lawyer. Shobhaa De was the Chief Guest.

“Winners are determined with the help of a large survey conducted in product innovation. It is a recognition and validation that consumers can trust, particularly in an era of spin and over claim. It is a 'by the people, for the people' initiative, that offers consumers a genuine aid to finding the best new products,” said Charulata Ravikumar, CEO, Product of the Year, India.

POY has been operating in 32 countries for 25 years. It has become a global recognition standard that rewards the best innovations in retail products done through an independent consumer survey across the country.

The jury members this year, included Ipsita Dasgupta, CMO, GE Life; Sunil Mehta, Senior VP and Area Systems Director - Central Asia, JWT; Haresh Mehta, Jayna Packaging; Polly Yim, Finance Director, Moet Hennessy India; Gautam Sen, Consulting Editor, Business India Group; Arti Sarin, Head, Corporate Communications and PR, Indian and Eastern Engineer Co; Parmoud Rao, Managing Director, Zicom Electronic Security Systems; photographer Vikram Bawa and actor Kamalika Guha Thakurta.



































Some of the brands that have partnered with POY across various countries are L’Oreal, Unilever, Nestle, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz and Kingsmill Bread.

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Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity