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Print ad volumes of ‘loans’ category jumps 52 pc in Jan-Sep ’09: AdEx Analysis

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Print ad volumes of ‘loans’ category jumps 52 pc in Jan-Sep ’09: AdEx Analysis

The ‘loans’ category contributed 21 per cent to the overall advertising of ‘Banking & Finance Services’ in print during January-September ’09. Print ad volumes of ‘loans’ category increased by 52 per cent during this period as compared to January-September ’08. ‘SBI’ was the number one advertiser of loan schemes in print during this period. More


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