Top Story

Home >> Advertising >> Article

Prem Narayan named CSO of Ogilvy India

19-January-2018
Font Size   16
Prem Narayan named CSO of Ogilvy India

Ogilvy India has announced Prem Narayan as the Chief Strategy Officer of Ogilvy India and Balagopalan Ganapathy as Head of Planning, Ogilvy Mumbai. Both roles are effective immediately.

In his capacity as Chief Strategy Officer, Narayan will lead the planning team to drive national agenda. He will also continue to partner the CCOs and Business Heads to deliver creative solutions to clients nationally. He will report directly to Kunal Jeswani.

Madhukar Sabnavis, Vice Chairman & Director-Client Relations Ogilvy India, said: Prem and Ganapathy are two accomplished planners of Ogilvy who have contributed to function in the last decade; their promotion is a recognition of this. They are the ideal next generation planners to take Ogilvy Planning in India to the next level.

Kunal Jeswani, CEO, Ogilvy India, said: Ogilvy is, and has always been, a place full of opportunity and growth for talent that shines. Prem and Guns represent the best of Ogilvy, not just as planners but as Ogilvy Ambassadors. I am excited to see them lead change in our industry and our company, driving integrated strategy and planning across our brands and disciplines.

Narayan has been with Ogilvy since 2004. He has been part of the team that pioneered the planning function in the agency. He has worked on many clients during this journey-Asian Paints, Bajaj, Blue Star, Castrol, Ceat, GreenPly, ICICI Bank, MP Birla Group, Tata Motors, Tata Sky, Unilever, Zandu to name a few. He has partnered creative to generate outstanding work with brand like Asian Paints, Tata Safari, Bru, Hamam and Red Label. He has won many Effies on his brands (including last year’s AMEagency of year) and was the agency’s first Cannes Effectiveness winner in 2017 for the ‘Make Love, Not scars’ campaign.

Ganapathy will report to Prem and work with the city business heads and CCOs to drive the planning agenda for Mumbai office.

He has been part of the planning team since 2005. He has built strong relationships and been part of the team that has done stellar work on brands such as Asian Paints, Bajaj, Cadbury, Home Center, JSW, ITC and Pidilite to name a few. He has been the agency’s Effectiveness Champion for years- and the first and only IPA winner for Cadbury Dairy Milk in 2013. 

Narayan and Ganapathy are part of the training faculty at Ogilvy and have conducted several
training programs for the young talent in Ogilvy. 

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man