Smart move, Netflix!: Uses existing Sacred Games billboards to promote next original
Initiative wins Anchor Electricals' media mandate worth Rs 100 Crore
Our grocery campaign acted as a tool for women empowerment: Pratap TP, Woohoo
Semi-urban & rural India have huge untapped markets for e-wallet: VP, Balance Hero India
Outbrain announces promotions in APAC
Pregakem, a pregnancy detection kit brand primarily focuses on Khush Khabri that one gets on discovering expectant parenthood. Their prime focus is that pregnancy is a two-way street and both the partners should be in it together.
The campaign featuring a hearing and speech impaired couple, focuses on the happiness that one gets on discovering that they are expecting a baby. They then experience apprehension and worry that their child may also be speech and hearing impaired as they are, but the couple then decide to take an oath to accept whatever the situation may be, because their love for their child will not change.
The film brings home the message that words are not needed to express the happiness that touches the heart.
.jpg "We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants")
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
Yoav Tourel has been promoted as Head of Sales for Asia Pacific and Helena Gavros as the Head of Brands and Agencies for Southeast Asia. Also, Anand Makhija has been promoted as the Director of Busine...
Karan Kumar says Fabindia tries to engage with customers only intermittently
In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2018