Pregakem, a pregnancy detection kit brand primarily focuses on Khush Khabri that one gets on discovering expectant parenthood. Their prime focus is that pregnancy is a two-way street and both the partners should be in it together.
The campaign featuring a hearing and speech impaired couple, focuses on the happiness that one gets on discovering that they are expecting a baby. They then experience apprehension and worry that their child may also be speech and hearing impaired as they are, but the couple then decide to take an oath to accept whatever the situation may be, because their love for their child will not change.
The film brings home the message that words are not needed to express the happiness that touches the heart.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities