Top Story

Home >> Advertising >> Article

Prega News is back to support new moms making a comeback at work

27-February-2018
Font Size   16
Prega News is back to support new moms making a comeback at work

Prega News, the Pregnancy Detection Card marketed by Mankind Pharmaceuticals just launched the second leg of #YourSecondHome campaign.

Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, targeting a much serious issue of Postpartum Depression, this time. As per research, one in five new moms in India suffer from Postpartum Depression

And most of them join back work having not completely recovered from or aware that they are suffering from Postpartum Depression, making them prone to insecurity, irritability, loss in confidence and misunderstandings at work place.

The #YourSecondHome campaign brings this important issue to light to light and endeavours to turn corporates into support groups for women with Postpartum Depression.

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said, “Last year, we took on the social responsibility of sensitizing workplaces towards pregnant women. As a sequel to our corporate behaviour change effort, this time we wanted to speak to new moms making a comeback at work Which led us to Postpartum Depression and the taboo attached to it.

Taking out philosophy of serving life further, we decided to bring it to light”

The campaign has been conceptualized and executed by ADK-Fortune. Akashneel Dasgupta, ECD and Sr. V.P., ADK Fortune said, “A new mom goes through a lot, and not just physically. The importance of her mental well-being deserves a conversation as well. Women with Postpartum Depression, on resuming work go through a lot, and lack of awareness/sensitivity of her peers will make her condition worse. This is our humble attempt not to let that happen”

The campaign is timed around Women’s Day and would be supported with other communication stimuli apart from the film.




FACEBOOK: https://www.facebook.com/PregaNews/videos/1877738048965908/

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

Initiative's Mumbai office will manage the account. The account was earlier held by OMD India.

Qwikcilver’s Co-founder and CMO says their campaign for Onam addresses the gifting needs of the resident and non-resident Keralites