Top Story


Home >> Advertising >> Article

Preeti Vyas Giannetti on jury at New York Festivals

Font Size   16
Preeti Vyas Giannetti on jury at New York Festivals

Preeti Vyas Giannetti has been invited to judge the prestigious New York Festivals (NYF). The invitation has come from NYF Executive Director Michael A. Demetriades.

NYF has a long history in honoring excellence in creative communications throughout the world. For close to 50 years, it has been inspiring minds to think big and in turn, has emerged as one of the most esteemed award functions in the ad world. The NYF has made optimum use of its online judging facility to form a jury that is a veritable who’s who of the communications world.

Gianetti has had the daunting task of judging over 300 TV commercials online in a mere six days. Says Gianetti, “I went through mixed emotions while judging the 300-odd commercials. It was a grueling task, but well worth the effort. It’s indeed an honour to be part of the jury for such a distinguished award show, and I hope in the near future more of us from the Indian Advertising fraternity would become a regular feature at such events."

She has been invited to attend the prestigious award functions in New York, coming January at the Millennium Broadway and Hudson Theatre in Manhattan. Gianetti refuses to comment on the best of the bunch, as she feels it would be unfair to the integrity of the entire process. She asserts, “You would have to wait until the awards ceremony, in January to find out.”

Giannetti is the chairperson and chief creative officer of the Mumbai-based Vyas Giannetti Creative. The agency has recently won some prestigeious business, like Discovery Travel & Living, the new lifestyle channel from the Discovery stable. It also has accounts of the A V Birla group, Birla Sunlife, Taj Hotels, etc.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)