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Preeti Vyas Giannetti on jury at New York Festivals

03-November-2004
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Preeti Vyas Giannetti on jury at New York Festivals

Preeti Vyas Giannetti has been invited to judge the prestigious New York Festivals (NYF). The invitation has come from NYF Executive Director Michael A. Demetriades.

NYF has a long history in honoring excellence in creative communications throughout the world. For close to 50 years, it has been inspiring minds to think big and in turn, has emerged as one of the most esteemed award functions in the ad world. The NYF has made optimum use of its online judging facility to form a jury that is a veritable who’s who of the communications world.

Gianetti has had the daunting task of judging over 300 TV commercials online in a mere six days. Says Gianetti, “I went through mixed emotions while judging the 300-odd commercials. It was a grueling task, but well worth the effort. It’s indeed an honour to be part of the jury for such a distinguished award show, and I hope in the near future more of us from the Indian Advertising fraternity would become a regular feature at such events."

She has been invited to attend the prestigious award functions in New York, coming January at the Millennium Broadway and Hudson Theatre in Manhattan. Gianetti refuses to comment on the best of the bunch, as she feels it would be unfair to the integrity of the entire process. She asserts, “You would have to wait until the awards ceremony, in January to find out.”

Giannetti is the chairperson and chief creative officer of the Mumbai-based Vyas Giannetti Creative. The agency has recently won some prestigeious business, like Discovery Travel & Living, the new lifestyle channel from the Discovery stable. It also has accounts of the A V Birla group, Birla Sunlife, Taj Hotels, etc.

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