Top Story

e4m_logo.png

Home >> Advertising >> Article

Pratap Bose, Mandeep Malhotra & 2 others launch advertising conglomerate 'The Social Street'

22-June-2015
Font Size   16
Pratap Bose, Mandeep Malhotra & 2 others launch advertising conglomerate 'The Social Street'

Advertising honcho and ex Chief Operating Officer of DDB Mudra, Pratap Bose, Outdoor and Experiential guru Mandeep Malhotra, Arjun Reddy an entrepreneur who owns and runs a diversified portfolio of businesses, and Pradeep Uppalapati, who was a Senior Director and India Lead for Global Corporate Development Team at Accenture, team up to launch India’s maiden advertising conglomerate ‘The Social Street’.

Positioned as a digitally driven agency, The Social Street embraces the best in technology processes and systems, across its service offerings which include Branded Content & Entertainment, Shopper Marketing, Media, Out-of-home, Retail, Sport Marketing, Events & Promotions, Rural Marketing, Trade Marketing and Youth Marketing, with operations in Mumbai, Delhi and Bangalore.

The conglomerate will add Advertising, Digital and Social to its offerings by the end of the financial year with more offices spread out across the country.

The name ‘The Social Street’ springs from the thought that every brand’s story starts on the street. They are inspired by the lives of consumers. They are born on the crossroads, where the lives of consumers meet the purpose of the brand.

In today's world that thrives on co-creation, two of advertising's most sought after names - Josy Paul, Chairman & CCO, BBDO India and Bobby Pawar, Director & CCO, Publicis South Asia came in to help with the name and the brand identity respectively, of The Social Street.

On the launch of The Social Street, Pratap Bose, Managing Director and Chairman said, “Everybody today wants to start something they can call their own. Something they can create from scratch. And thankfully for me, this dream has come true. It’s been a year of hard work and patience, but the fruits of it have started to pay off. This wouldn’t have been possible without Mandeep, Arjun, Pradeep and all the employees who have put their faith and trust in me.

I would also like to thank Josy and Bobby especially, for helping out in their own affectionate way. A big thank you to all my friends in the media, advertising and marketing fraternities who have helped and provided me invaluable guidance.

Our aim at The Social Street is to find, tell and amplify the stories that are inspired by the lives of consumers and intersect them with brands. We are here to connect the streets that make brands social. And nobody will be able to navigate these streets as well as we can. Here's to a crazy ride with The Social Street."

Mandeep Malhotra said, “I am very excited and am looking forward to being a part of this unique agency and hope to build The Social Street into one of the hottest agencies in the years to come. ’’

Said Pradeep Uppalapati,  “Social Street is an agency that is capable of addressing the entire suite of client marketing requirements.  It is all about latest technologies and processes to offer our clients nothing but the best.  Our strong and diverse team is fully geared up with fresh and innovative ideas to serve our clients.  I am really looking forward and excited to be working with Pratap and the team.  This will be one of the most exciting journeys of my professional career so far."

Arjun Reddy said,  “ I am personally very excited about this venture and looking forward to the exciting times ahead of all of us.  I am very confident that we will be creating immense value to our clients in this space.”

Tags Pratap Bose the Social Street Mandeep Malhotra DDB Mudra

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)