Home >> Advertising >> Article

Prasoon is a shining star in India & in the McCann Worldgroup: Nick Brien, CEO, McCann Worldgroup

10-December-2010
Font Size   16
Prasoon is a shining star in India & in the McCann Worldgroup: Nick Brien, CEO, McCann Worldgroup

In the early part of the year, the global thought leadership of the media services industry had seen an important development when Nicolas Brien, better known as Nick Brien, was shifted in the Interpublic Group (IPG) structure – leaving his role as the CEO of Mediabrands Worldwide, he was given the enormous responsibility of being the Chief Executive of McCann Worldgroup.

Brien’s imprints on McCann Worldgroup’s operations are already beginning to show.

While McCann Worldgroup had begun seeing key appointments in Brien’s core team much earlier in the year, from an India standpoint, perhaps the first sign was seen a month back, when McCann Worldgroup announced the creation of a Creative Leadership Collective, and chose Prasoon Joshi (CEO, McCann Worldgroup India), as the first leader to drive Creative Excellence in the Network. Speaking to exchange4media on this, Brien remarked, “Prasoon is a shining star both in India and within the McCann Worldgroup network, and people need a bright star to follow.”

A noteworthy aspect of the Creative Leadership Collective is that it was not created to represent geographies and truly brought together the creative doyens from the McCann family to deliberate together on the creative output of the agency.

The next, and more recent, was the simple step of evolving the Asia Pacific regional management structure to a regional Executive Committee leadership team that comprised CEOs of the key markets in the region. As per an internal factsheet, the new Asia Pacific ExCo leadership team will include Michael McLaren (Japan), TH Peng (China), Prasoon Joshi (India) and former Lowe Lintas India CEO Charles Cadell (South East Asia & Australia).

The APAC ExCo will begin to operate officially from January 2011 and will report directly to Brien in New York. The APAC ExCo will meet quarterly to review progress against agreed business goals for the year, whilst setting strategy for 2015 growth and development objectives.

The restructuring itself doesn’t impact India immensely. Elaborating further on it, Brien said, “There is no change of plan for India, rather a growing ambition to create the most creative and innovative brand marketing solutions in the market. Prasoon’s leadership role on the newly created APAC Executive Committee and Chairman of the Creative Leadership Collective demonstrates his proven creative skills, business experience and collaborative character on a world stage. Both of these newly created leadership teams are paramount to drive intensity of focus and velocity of decision making.”

The agency has chalked out key drive areas that will reflect the McCann Worldgroup transformation agenda of strategic innovation, creative excellence and performance measurement, “all underpinned with a greater sense of collaboration across the Worldgroup companies, reflecting the new McCann Worldgroup business model structure”.

The important responsibilities of the APAC ExCo will be to drive the following key areas across the region: Creative Excellence (Prasoon), Commercial Expertise (Michael), Talent Superiority (Michael), Strategic Innovation (TH), Technology Enablement (Charles), Marketing/ New Business (Charles), Digital Velocity (TH).

McCann Worldgroup believes that this evolved regional management structure will deliver a more nimble, fluid and flexible leadership team. What these changes have also done is bring McCann on the radar once again. The year 2011 promises to be filled with activities and developments at McCann Worldgroup that would impact India significantly.

Amongst many other achievements in his earlier avatar, Brien can be credited for the vision of Mediabrands Worldwide in the IPG structure that brought the group’s media service assets under the same roof. The company didn’t see an exact structure in India, given the nuance of the market, but with Reprise now officially making way in India, Mediabrands, too, marked its entry in India earlier this year.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye