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Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

10-January-2017
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Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

As exclusively reported by exchange4media Prashanth Challapalli exited from his role at  iContract as EVP & Digital Head, last week.

Prashanth Challapalli bids adieu to iContract as EVP & Digital Head

Challapalli is joining  Leo Burnett  as the Chief Integration Officer for South Asia. In his new mandate, he will report to Saurabh Varma, Chief Executive Officer, Publicis Communications India, and will work with leaders across Publicis Communications to drive integration.

At Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content.  He will also be a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all Publicis Communications clients.

Speaking about the new appointment, Saurabh Varma said, “Prashanth joins us at a critical stage in our transformational journey as Publicis Communications. He brings with him boundless energy, and the ability to integrate across mediums. He will be key as we put digital at the core of our offering and increasingly create cutting edge ideas and stories which emanate from the product itself.”

Added Challapalli “When I met Saurabh, the people, ambition and momentum at Leo Burnett were the deciding factors for me. Publicis Communications is poised at the cusp of transformation right now with a diverse range of skill sets across mainline, digital, shopper marketing, PR and content production. My role will be to bring all of these together through PLAY. I have always been a big believer in the one brand, one consumer and one communication approach and most of the leaders at Publicis Communications are either ex-colleagues or friends for a long time. I am really looking forward to partnering all of them.”

With over 19 years of experience, he has worked with agencies like Ogilvy, Lowe, Dentsu, Publicis Ambience and Rediffusion Y&R, and has also successfully built and lead Jack in the Box Worldwide and iContract in the digital space. He has won multiple national and international awards like EFFIES, Spikes, and AME, among others, for his work across brands and campaigns like Puma, Pepsi, Slice, Louis Philippe, Durex and Kolaveri Di. 

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)