Top Story

e4m_logo.png

Home >> Advertising >> Article

Post-April acquisition, R K Swamy/BBDO working on Mars’ chocolate brands

13-September-2005
Font Size   16
Post-April acquisition, R K Swamy/BBDO working on Mars’ chocolate brands

RK Swamy/BBDO, which has been handling the creative duties for Mars chocolates since April this year, is currently working on four of its brands – Mars, Twix, Snickers and Bounty. The agency has also been working on the client’s pet food brand, Whiskas. BBDO handles the creative duties of Mars globally. The agency’s media division, Media Direction, is the AOR.

Speaking to exchange4media, Srinivasan K Swamy, CEO, RK Swamy/BBDO Advertising, confirmed that the agency had been working on this client’s chocolate brands for “around six months now”.

Currently, a series of POP promotions are on across the country, according to Shalini Rao, Marketing Manager, Effem India. Mars is present in India through its subsidiary Effem India, which is based in Hyderabad. Its other pet food brand, Pedigree, is handled by TBWA.

As reported by exchange4media in July, the Mars chocolates account moved to RK Swamy/BBDO in April this year.

Also see:

Half-yearly balance sheet: RK Swamy/BBDO on a roll with wins worth Rs 100 crore

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by