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Poor response and stiff competition forces Zee to pull off Alpha Bangla from UK

23-April-2001
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Poor response and stiff competition forces Zee to pull off Alpha Bangla from UK

Zee Network has pulled off Alpha Bangla from the UK market due to poor response and stiff competition from the local ethnic channels. It is the first and only regional language channel Zee had taken overseas.

Zee is planning to have a nationwide launch in Canada next month. While it has two channels in the US, Zee TV and Zee Gold, in Canada it will only take Zee Gold now. Zee Gold is a mix of music and movie programming and is offered as a premium service.

Zee’s revenues in UK have been affected this year even as it shifted from the analog to the digital platform. It earned Rs 64.9 crore in the first nine months ended December 2000, down from Rs 80.5 crore in the corresponding period of the previous year. The direct-to-home subscriber base is around 65,000, while it has 82,000 customers in the US.

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