Top Story

Home >> Advertising >> Article

Polycab closes a broadcast sponsorship deal for IPL 2018

Font Size   16
Polycab closes a broadcast sponsorship deal for IPL 2018

Polycab, Indian electrical equipment and cable brand, closes a broadcast sponsorship deal for the Indian Premier League 2018. According to media reports, the company has completed the negotiation for the IPL on-air sponsorship in the associate broadcast sponsor category for IPL 2018.

Though an official announcement is still awaited, sources associated with the deal, say the one-year contract is closed between ₹70-80 crores.

For the uninitiated, this will be the second successive year for Polycab to have a brand association with IPL.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time