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Pictures: Content Jam 2018

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Pictures: Content Jam 2018

exchange4media hosted the annual Indian Content Marketing Awards (ICMA Awards) and content marketing conference Content Jam in Mumbai on September 7.  The event aims to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas and concepts to create exceptional brand stories.

Here are some snapshots from the event:

Sunil Kataria, CEO- India and SAARC, Godrej Consumer Products Ltd., delivers the keynote address on 'Rise of Regional Content to Realise Dream Digital India'

Karan Kumar Gupta, Managing Director, Zirca Digital Solutions Pvt Limited, addresses the audience during Content Jam  

Sunil Lulla, Group CEO, Balaji Telefilms Ltd., in a chat with exchange4media Associate Editor Naziya Alvi Rahman

Anantha Naik, Chief Executive Officer, Cipla Health Ltd., speaks during Content Jam

Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited, talks about 'content creation & building brands for the masses on digital platforms' 

Sujit Ganguli, Head, Brand and Communications, ICICI, delivers his address on 'crafting content for business outcomes

Panel discussion on 'From content silos to content ecosystems': L-R: Sudhanshu Nagpal, Category Lead, India Biscuits, Mondelēz International, Zoya Pandey, Head, Marketing Excellence, Abbott Healthcare, Sachin Killawalla, Marketing Director, Nivea, panel moderator Devendra Deshpande, Head Content Plus, Mindshare, Prachi Mohapatra, Chief Marketing Officer, fbb and Amitabh Pande, Deputy Marketing Manager, IKEA

Panel session on 'Creating sustainable content play': L-R: Neha Warrier, VP Sales India, Mirriad, Arnab Mitra, Managing Director, Liqvd Asia, Akash Banerji, Sr. VP, Head- Marketing & Partnerships, Sales Strategy, Growth & Licensing, Viacom18, Voot and Manish Aggarwal, Business Head, ZEE5

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man