Top Story

e4m_logo.png

Home >> Advertising >> Article

P&G MD Shantanu Khosla to speak @Pitch Madison Media Ad Outlook 2014

08-February-2014
Font Size   16
P&G MD Shantanu Khosla to speak @Pitch Madison Media Ad Outlook 2014

The special event to launch the Pitch Madison Media Advertising Outlook 2014 will see luminaries from the corporate, media and advertising world address the august gathering. The annual survey will be revealed on February 19 in Mumbai.

Shantanu Khosla, Managing Director, P&G will be speaking on the topic ‘In advertising we trust’.

Adi Godrej, Chairman, Godrej Group will deliver the keynote address.

A special address by Uday Shankar, CEO, STAR India will follow, where he will share his insights on how advertisers can get the best out of TV despite the ad cap regulation, which will be formally enforced this year.

Girish Agarwaal, Promoter-Director, Dainik Bhaskar Group will share his thoughts on how print can prove effective for FMCG advertisers.

The Pitch Madison annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well.

‘Growth of TV’ and ‘how the year ahead will be for magazines’ are the some of the questions that marketers want to find answers to before they allot budgets in the new financial year. The upcoming General Elections will play a crucial role in most of the ad spends in 2014.

The Pitch Madison Advertising Outlook brings together leading names in the industry on one platform, and this year the topic for discussion will be ‘From Media Transactions to Media Partnerships – Can we find our way there?’

Amit Chopra, Head of Sales, Star Network; Sushrut Pant, Head – Marketing, Personal and Nature Care, Marico; Siddhartha Mukherjee, Category Director, Chocolate and Media, Cadbury India, Mondelez International; and Punitha Arumugam, Director, Agency Business, Google India will be some of the panelists at the event, who will decode the path from Media Transactions to Media Partnerships.

Tags Shantanu Khosla P&G Pitch Madison Media Advertising Outlook 2014 Adi Godrej Godrej Group Uday Shankar Girish Agarwaal Dainik Bhaskar Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients