Top Story

e4m_logo.png

Home >> Advertising >> Article

Perspectrum Consultancy bags DG Group’s Catch Spices and Sprinklers account

05-September-2008
Font Size   16
Perspectrum Consultancy bags DG Group’s Catch Spices and Sprinklers account

Perspectrum Consultancy, a division of Percept Ltd, has been awarded the business of DS Group’s Catch Spices and Sprinklers. Perspectrum Consultancy is a market research driven integrated marketing communication consultancy offering innovative marketing and communication solutions based on a cohesive and integrated approach.

Perspectrum will focus on complete above the line and below the line activities for the Catch brand. The size of the business is pegged at upwards of Rs 4 crore.

Commenting on the win, Evarist Rego, COO, Perspectrum, said, “DS Group is one of the largest conglomerates in the FMCG space, and winning one of their flagship brands was a big challenge. Our in-depth understanding of a this challenging category and our capabilities in generating innovative ideas that were unique, relevant and highly sustainable in the long run, helped us win the account.”

Perspectrum had presented the DS Group with a detailed 360-degree integrated marketing communication plan that was built on key strategic insights amongst the users as well as non-users of Catch Spices.

Going forward, Perspectrum will bring in a 360-degree integrated marketing approach to help DS Group revamp Catch Spices and Sprinklers. The consultancy will adopt a strategy to increase visibility in a cluttered and low involvement category, thereby increasing brand preference. Media continues to be handled by its centralised agency. Besides TV and print, Perspectrum will consult Catch on new innovative mediums and solutions to reach out to its identified consumers.

A Perspectrum spokesperson said, “The company will be doing a lot of BTL activities for Catch. The company is planning to do a lot of road shows.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...