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Perk up your week with Bang in the Middle

09-August-2013
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Perk up your week with Bang in the Middle

Just when we are about to wrap up the tiring week and pass bottles in our favourite pubs, we thought of giving the readers a sneak-peek into some agency fun. With squeezing deadlines and threatening clients, how do these rebels keep cool? What makes them crack the wackiest ideas at work?

Let’s unlock their chamber of secrets for working amidst lofty clients and stingy bosses. Here’s a set of quirky print ads from Bang in the Middle that will make you fall in love with weekdays.

Kick Monday in the nuts
“It all happened on a Monday. I came into office and a lot of them were almost sleepy. Drowsy. Kind of pulling out of slumber. I asked someone and she said, ‘Oh you know. Bloody Monday’.  And that’s when it snapped. Maybe I should write something that inspires people to overcome the sloth of Monday. So by noon we had the post up and before I knew it, the post had become viral. I suppose everyone had a reason to get past Monday. Besides I think it made people smile,” explained, Prathap Suthan, Managing Partner, Bang in the Middle.

The ad inspires us to grab opportunities, work harder and get started for a kick-ass week full of life and energy.
 

Tuesday is such a drama queen
“Once Monday happened, we had both internal and external requests to do one for Tuesday. And of course, it was too early to do it the next day. So we waited a whole week before we wrote Tuesday. That turned out to be a bigger hit. And we had a really awesome response. Not just from advertising people, but right across our extended industries and circles. We also had people from Europe and US who picked it up and wrote back. Once Tuesday went big, we knew we had to do the rest of week. We certainly have been surprised and delighted at the response. More importantly, it created its own good karma. Even from a business perspective,” Suthan added.

The Tuesday ad tells us about the endless calls, never-ending meetings and lone chairs in bars. The description with the picture is apt as Tuesday’s are always a spoilsport. 

Scusi, but Wednesday has an Italian dressing
The Wednesday ad is the best because of the perfect use of Monalisa’s portrait in the background with an intelligent body copy that tells us that we are in the middle of the week and nobody knows what’s in store, which is exactly similar to the expression of Monalisa. 

Thursday, Oh you naughty little thing
The ad builds a craving for the much-awaited Friday with sensual descriptions and a perfect headline saying, ‘Thursday, Oh you naughty little thing’. It is truly a thirsty call of a bar and captures the mood of everyone who is eagerly waiting for the weekend. 

Friday, you dog
And finally comes Friday – a day to celebrate for the hard-work, painful calls, dirty mails and a pinch of appreciation from those lofty clients and stingy bosses. The ad does justice to the great day by quoting it as an evening that is sacred and ends with a message of taking a taxi home.
Kudos to the team because just when we were thinking that print ads are not sexy anymore, the Cupid struck again!
 

Tags Bang in the Middle Prathap Suthan Twishy

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