Top Story


Home >> Advertising >> Article

Percept/H and Saatchi & Saatchi among Gold winners at Graphis Advertising Annual

Font Size   16
Percept/H and Saatchi & Saatchi among Gold winners at Graphis Advertising Annual

Percept/H and Saatchi & Saatchi Mumbai have found mention among Gold winners in Graphis Advertising Annual 2008. While the latter won for its works on Chateau Indage, Percept/H found mention for its works on The Vegetarian Society, Ghetto Bar and Peprico sauce. Graphis Advertising Annual is a collection of the year’s most outstanding advertisements that are carefully selected and categorised.

For Peprico, Percept/H had conceptualised the black pepper sauce as torture equipment. The ads for Vegetarian Society, used to promote vegetarianism, had a concept that each time vegetarian food was eaten, an animal was saved. This was represented with vegetables served on a plate, in the shape of animals. The ad for Ghetto Bar was for its beer festival to celebrate the Soccer World Cup. The creative therefore featured soccer players who were trying to resist the urge to use the washroom, after having gulped several draughts of beer.

Graphis was first published in 1944 by Walter Herdeg in Zurich, Switzerland. In 1986, B Martin Pedersen was given the opportunity to purchase Graphis. He has since further developed the magazine and books and relocated the headquarters to New York City.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by