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Percept restructures; integrates media businesses into single entity ‘Percept Media’

07-July-2015
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Percept restructures; integrates media businesses into single entity ‘Percept Media’

Percept has restructured and integrated its Media businesses into a single entity ‘Percept Media’ with effect from 6 July 2015. The restructure will enable Percept to bring greater focus and offer better synergies and efficiencies between the various media arms, thereby presenting a wider array of services and solutions to stakeholders.

Currently the Percept Group encompasses Allied Media - the media planning, evaluation and buying unit along with the Digital Media services arm; and Percept Out of Home – the communications specialist providing innovative solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature ‘Percept Media’, to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

The leadership team of the newly created Percept Media vertical will comprise Ajay Upadhyay, COO, Percept Limited, who will serve as Chief Mentor to guide the integration process of the Media vertical; and Sanjay Shukla, COO, Percept One who will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.

Following the exit of Shripad Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media. Rajneesh Bahl has been promoted to the post of Executive Vice President, Percept Media, and will also continue to serve in the capacity of CEO, Percept Out of Home overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept’s clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.

The Percept Media Leadership Team will soon be drawing out a comprehensive Plan encompassing the Branding, Structure, Services, Revenue, and Business Development strategy for FY’16.

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