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PepsiCo scouts for creative partner for new ready-to-eat products

20-August-2010
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PepsiCo scouts for creative partner for new ready-to-eat products

PepsiCo, the beverage and food major in India, is all geared to launch a new range of ready-to-eat products and snacks. The company has called for a creative pitch for the same. According to senior sources in the industry, the pitch is at its nascent stage and agencies like Mudra, Rediffusion Y&R, JWT and Solutions are believed to be taking part in it.

The account size could not be ascertained at the time of filing this report.

The PepsiCo Foods portfolio consists of Frito-Lay, Cheetos, Uncle Chipps, Kurkure, Lehar brands, and the recently launched ‘Aliva’ savoury crackers. The company also offers breakfast cereal Quaker Oats. While PepsiCo India includes well-known brand names like Pepsi, 7 UP, Mirinda, Mountain Dew, Aquafina drinking water, Gatorade, Tropicana, Slice, Nimbooz by 7Up; local brands such as Lehar Evervess Soda, Dukes Lemonade and Mangola add to the repertoire.

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