Top Story

e4m_logo.png

Home >> Advertising >> Article

Pantaloons ropes in Lara Dutta & Bobby Deol for brand endorsement

20-September-2007
Font Size   16
Pantaloons ropes in Lara Dutta & Bobby Deol for brand endorsement

Fashion retailer Pantaloons has roped in Lara Dutta and Bobby Deol as brand ambassadors. They will henceforth feature in all the new print advertisements and television commercials for Pantaloons. The first advertising campaign featuring Dutta and Deol will be releasing shortly.

Sanjeev Agrawal, CEO, Pantaloons, said, “Pantaloons stands for a fresh feel and fresh attitude. Bobby Deol and Lara Dutta, who are very stylish actors, are the right fit for the brand. We believe that our association with Bobby and Lara will help enhance the fashion imagery of the Pantaloons brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand.”

Pantaloons will leverage both the actors’ universal appeal, which, along with the metropolitan cities, will also extend to the smaller cities and towns.

On the association, Deol said, “Fashion is constantly changing and Pantaloons promises to keep up with ever changing fashion trends. The fashion edge that it provides makes me want to make Pantaloons my style statement. It is great to be associated with a fresh and youthful brand Pantaloons.”

Dutta commented, “Pantaloons has a wide range of stylish fashion wear for the Indian women, offering apparel and accessories that suit every mood and occasion. With its promise of 'Fresh fashion', it guarantees something new every time one goes there. That makes Pantaloons my kind of store and I am proud to be associated with it.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube