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Overview of print advertising in first half of 2007 - Part 1: AdEx study

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Overview of print advertising in first half of 2007 - Part 1: AdEx study

A four per cent rise in advertising in print was observed during Jan-June 2007, over Jan-June 2006. The education sector topped print advertising with 15 per cent share. Maruti Udyog emerged as the top player during this period, while Nokia saw the maximum leap from the 43rd place in Jan-June 2006 to the 10th place in Jan-June 2007. A ratio of 70:30 was used in national and local advertising.


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