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Overview of advertising in Home Appliances sector in Print: AdEx study

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Overview of advertising in Home Appliances sector in Print: AdEx study

The period Jan-Apr ‘07 saw a 14% rise in Home Appliances advertising, with television sets contributing nearly 50% of the ad volumes. Publications from South and West zones got the maximum share of this segment’s advertising. Mirc Electronics and Samsung India were the top 2 advertisers. Interestingly, more than 50% of ad volumes was contributed by Sales Promotional activities.


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