Top Story

e4m_logo.png

Home >> Advertising >> Article

Online ads to grow by 116 times: IDC

25-July-2001
Font Size   16
Online ads to grow by 116 times: IDC

The study, which analysed the opportunity for online advertising in South Korea, Australia, Singapore, Hong Kong, India, China, and Taiwan, predicts that online advertising in Asia-Pacific is expected to grow from $225 million in 2001 to $702 million in 2004, with a growth rate of 46 per cent.

Despite current negative market sentiment surrounding the Net economy in Asia-Pacific, there has been an overall increase in online advertising spending by traditional companies, while online advertising spending by dotcoms is all but dead, says the report.

Interactive Advertising Bureau and member companies DoubleClick Inc and MSN have unveiled individual studies on the effectiveness of branding on the Internet.

The studies find that the standard IAB 468 x 60 banner ad increases brand awareness, message association, brand favourability and purchase intent.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients