Top Story

Home >> Advertising >> Article

OnePlus all set to woo millennials with‘Never Settle’ Diwali campaign

07-October-2017
Font Size   16
OnePlus all set to woo millennials with‘Never Settle’ Diwali campaign

OnePlus has released a short film titled “The Perfect Partner for a #HappyDiwali” to mark the beginning of the festivities as part of its Diwali Dash campaign 2017.

The video is a first of its kind take on the Diwali festival with a cheerful vibe which aims to appeal to the millennials. Once again OnePlus brings offbeat content to audiences which they can relate to and enjoy, in line with the OnePlus’ ‘Never Settle’ motto.

Talking about the thought behind the new video, Vikas Agarwal, General Manager, OnePlus India, said, “We love to connect with our fast growing community of OnePlus fans in a refreshing way. The idea was to develop a simple yet entertaining creative that is not just relatable but also leave you with a smile on your face.”

The video personifies Diwali as the most ravishing festival that works hard to fulfill everyone’s dreams and wishes but is eventually bogged down by all the madness surrounding the festival. In a way, she reflects the lives and challenges of a modern youth who is expected to multi-task and consistently deliver on everyone’s expectations.

In this case, Diwali lacks a partner who can help her retain the title of the ‘Star Performer’ and help her through multi-tasking and making the festival memorable for everyone. OnePlus 5 comes to her rescue as the perfect partner for Diwali which brightens her up with the power of 8GB RAM, highest resolution Dual Camera System and Dash Charge for fastest charging, making for a #HappyDiwali.

“Diwali is when brands go berserk, so it is imperative that we push ourselves to serve consumers some explosive stuff and break through the clutter. With the ease of connecting with your audience wherever they go, digital films are fast becoming the preferred medium for brands to engage in storytelling, especially over television commercials. Narratives are changing and so are film durations,” said Rajesh Narasimhan, Sr. Creative Director, Dentsu Digital India.

OnePlus has in the past has fused humour with branded content to engage with the millennials in a unique way. #MyOnePlus5Review was an industry first campaign for smartphone reviews where popular digital influencers VJ Jose, Mallika Dua, Tanmay Bhatt amongst others were invited to review the latest OnePlus 5 in their own style. The OnePlus 5 unboxing video featuring Biswa Kalyan Rath was even featured in the YouTube India Ads Leaderboard for Q2 2017.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products