Top Story


Home >> Advertising >> Article

Omron releases new ad film conceptualised by Dentsu Marcom

Font Size   16
Omron releases new ad film conceptualised by Dentsu Marcom

Medical equipment brand Omron has released a new ad film to promote their range of blood pressure monitors.

Conceptualised by Dentsu Marcom, the film tells the story of a daughter who, being away from her mother is concerned for her health. She sends her an Omron BP monitor along with a letter announcing that she has found a guy. She informs her mother that she will bring the man home for Diwali. Moving forward, the story takes a twist with the man turns out to be for the mother and not the daughter. When the mother asks the daughter why she hadn’t informed about it earlier, the daughter replies ‘some things are good to know, some things are not’.

Watch the ad film:

The approach was to motivate the youth to look after their parents by sending an Omron blood pressure monitor so that they can keep checking and know the state of their health every day.

Titus Upputuru, National Creative Director - Dentsu Marcom explained, “Parents start behaving like children as they grow old. Their bodies become weaker. Mentally, they become more anxious. Children who are concerned about their parents tend to mother them. This is the insight that we worked with. A daughter and mother switch their roles and the daughter ends up becoming her amma and goes to the extent of looking for a groom for her widowed mother.”

Rajib Sinha, Associate Vice President, Dentsu added, “The film resonates nicely with the occasional sentiments of young men and women hailing from small town wherein the attempt always is to give back to their parents in whatever small way or the other for their happiness, health being the priority. It portrays well with the new age youth who want to make it big and successful in the big city but also give their 100 per cent emotional support to their parents back home.”

Commenting on the film, Buddhi Prakash Tiwari, Manager Product and Marketing, Omron Healthcare said, “Parents seek/need attention in their older age the same way as we all wanted from our parents in our childhood. Parents not only give us what we need but also what we want, But in our busy, stressful life and long distance from parents we tend to forget these things. This is the thought behind this idea. Before it’s too late we all should realize what our parents need, as well, as what they want; because ‘something’s are good to know’.”

The film is currently being screened on TV and the internet and Omron plans to spread the campaign to Print, OOH and cinemas.

Tags Omron Dentsu Marcom Titus Upputuru Rajib Sinha Buddhi Prakash Tiwari

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

“Hate speech targeting journalists is shared and amplified on social networks, often by troll armies,” the report read while stating the reason for drop in India’s rank.

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube