Top Story


Home >> Advertising >> Article

OMD India turns 10; series of initiatives planned to mark anniversary

Font Size   16
OMD India turns 10; series of initiatives planned to mark anniversary

Omnicom Media Group-owned agency, OMD India completed 10 years of being in the business today. The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and quickly expanded to the cities of Delhi, Bangalore and Chennai driven by consistent and robust growth, year on year.

Commenting on the milestone, Jasmin Sohrabji, CEO, SEA & India Omnicom Media Group said, “It has been an amazing journey so far, marked by both global and local client wins, a full-fledged national presence and a great team committed to taking OMD to even greater heights. We have built a fantastic momentum based on a straightforward strategy of pitching, winning and growing. Starting from ground zero, OMD has transformed into one of the country’s fastest growing media networks, and it makes me immensely proud to be a part of OMD India’s winning journey since inception.”

Much of the rapid growth of the agency is attributed to digital and mobile prowess which has helped to future proof the business. In November 2016, OMD India scaled up its operations by consolidating Omnicom-owned DDB Mudra Group’s media business under the OMD brand. The consolidation has helped to solidify OMD’s presence across all platforms and create an integrated media brand to take on the expanding India market. Today, OMD India is a 550+ member organization with billings over USD 650 million.

 “We have always encouraged a culture of growth built on a solid foundation of ideas, insights and results. Raising the benchmark on forward thinking especially in the realm of digital, diversification of our capabilities and being recognized for our work - rooted in consumer understanding and psyche - has certainly helped to offer integrated solutions to our clients. As we celebrate this milestone, OMD India is gearing for its next level of growth,” said Harish Shriyan, COO, Omnicom Media Group India.

“We will continue to lead the industry by leveraging our strong foundation that incorporates the best of innovation and effectiveness. Ad-tech is a huge area of focus and we will be enhancing our data, analytics and programmatic offering by consolidating the expertise of Omnicom specialist units such as Annalect (data driven marketing) within OMD. Another area of focus is talent development with planned initiatives to further nurture entrepreneurism, diversity, fresh thinking and creativity of our work force as they are critical elements of an agency’s success,” added Sohrabji.

Mainardo de Nardis, Global CEO OMD Worldwide said, “OMD India has grown tremendously over the past 10 years thanks to an exceptional team and leadership. India will continue to be a market of importance, contributing to our growth across the region. I am confident that OMD India will charge ahead with the momentum of being a preferred agency of choice for brands and nurture the talent that fuels its growth.”

 “OMD India’s offering has gone from strength to strength and the team has been consistently delivering innovative work. As we celebrate this moment in history, I am confident that OMD’s reputation will only get better in the years to come,” added Stephen Li, CEO, OMD Asia Pacific. The agency has experienced double digit growth in terms of awards over the last few years including being awarded as the Best Agency in Mobile Marketing at the Mobby’s and five of its planners being named in BW Businessworld and Digital Market Asia’s India’s Top Digital Planners list in 2016.

Tags OMD India Omnicom Media Group Jasmin Sohrabji Annalect Mainardo De Nardis Harish Shriyan

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular