Top Story

Home >> Advertising >> Article

OMD India turns 10; series of initiatives planned to mark anniversary

07-February-2017
Font Size   16
OMD India turns 10; series of initiatives planned to mark anniversary

Omnicom Media Group-owned agency, OMD India completed 10 years of being in the business today. The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and quickly expanded to the cities of Delhi, Bangalore and Chennai driven by consistent and robust growth, year on year.

Commenting on the milestone, Jasmin Sohrabji, CEO, SEA & India Omnicom Media Group said, “It has been an amazing journey so far, marked by both global and local client wins, a full-fledged national presence and a great team committed to taking OMD to even greater heights. We have built a fantastic momentum based on a straightforward strategy of pitching, winning and growing. Starting from ground zero, OMD has transformed into one of the country’s fastest growing media networks, and it makes me immensely proud to be a part of OMD India’s winning journey since inception.”

Much of the rapid growth of the agency is attributed to digital and mobile prowess which has helped to future proof the business. In November 2016, OMD India scaled up its operations by consolidating Omnicom-owned DDB Mudra Group’s media business under the OMD brand. The consolidation has helped to solidify OMD’s presence across all platforms and create an integrated media brand to take on the expanding India market. Today, OMD India is a 550+ member organization with billings over USD 650 million.

 “We have always encouraged a culture of growth built on a solid foundation of ideas, insights and results. Raising the benchmark on forward thinking especially in the realm of digital, diversification of our capabilities and being recognized for our work - rooted in consumer understanding and psyche - has certainly helped to offer integrated solutions to our clients. As we celebrate this milestone, OMD India is gearing for its next level of growth,” said Harish Shriyan, COO, Omnicom Media Group India.

“We will continue to lead the industry by leveraging our strong foundation that incorporates the best of innovation and effectiveness. Ad-tech is a huge area of focus and we will be enhancing our data, analytics and programmatic offering by consolidating the expertise of Omnicom specialist units such as Annalect (data driven marketing) within OMD. Another area of focus is talent development with planned initiatives to further nurture entrepreneurism, diversity, fresh thinking and creativity of our work force as they are critical elements of an agency’s success,” added Sohrabji.

Mainardo de Nardis, Global CEO OMD Worldwide said, “OMD India has grown tremendously over the past 10 years thanks to an exceptional team and leadership. India will continue to be a market of importance, contributing to our growth across the region. I am confident that OMD India will charge ahead with the momentum of being a preferred agency of choice for brands and nurture the talent that fuels its growth.”

 “OMD India’s offering has gone from strength to strength and the team has been consistently delivering innovative work. As we celebrate this moment in history, I am confident that OMD’s reputation will only get better in the years to come,” added Stephen Li, CEO, OMD Asia Pacific. The agency has experienced double digit growth in terms of awards over the last few years including being awarded as the Best Agency in Mobile Marketing at the Mobby’s and five of its planners being named in BW Businessworld and Digital Market Asia’s India’s Top Digital Planners list in 2016.

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

right
left
INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS

Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Senior Vice President, New Business for Mindshare India, talks about agency of the future, the challenges ahead for the agency business, and why she believes Mindshare is a great place to work

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE