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OMD bags media mandates for Hindustan Pencils, Cotton World

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OMD bags media mandates for Hindustan Pencils, Cotton World

The winning streak of OMD continues with the agency adding two more accounts to its kitty – Hindustan Pencils Ltd and Cotton World. The cumulative account size is pegged at Rs 18 crore. No pitch preceded both the wins.

Hindustan Pencils Ltd makes popular brands of pencils such as Apsara and Nataraj.

OMD had bagged accounts like Parryware Roca, Multi Screen Media, Diesel, and Danone in recent months.

OMD officials have confirmed the wins but refused to share further details on the developments.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)