Ogilvy & Mather Advertising (O&M), has been entrusted with the overseas advertising for Titan watches. O&M will handle the creative strategy and development for the brand, and launch a new campaign in December in the crucial Western Europe market.
Titan entered Europe in 1995, and Lowe Howard-Spink created the initial advertising for the brand. The account was later shifted to a creative hotshop in New York.
The new campaign, comprising six print ads to being with, has images of major events and well-known people, including Mahatma Gandhi, Mother Teresa and Albert Einstein.
The campaign will run in English, French, Dutch, Portuguese, Spanish, Greek and Italian, and the agency will take stock of the advertising after a year; WPP's MindShare will handle the media buys.
The European watch market, which essentially comprises the Western Europe market, is estimated at about 65 million watches per annum. Titan has a range of about 120 designs, and adds new products every year; distribution is currently restricted to key Western Europe markets.
Titan is not the only company to hand over its overseas advertising to its domestic advertising agency; O&M now handles the overseas advertising for three other clients who previously had agencies abroad.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
This comes after the government has deemed Whatsappâ€™s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.
Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup
At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns