Home >> Advertising >> Article

Olive Crown Awards 2013 winners announced

03-April-2013
Font Size   16
Olive Crown Awards 2013 winners announced

The third edition of the IAA Olive Crown Awards was held in Mumbai on April 1, 2013. Launched in 2011, the IAA Olive Crown Awards are India’s first awards for creative excellence in communicating sustainability or ‘green’ advertising.

A total of 35 Awards were handed over at the event. Some of the big winners included Grey Worldwide, O&M, Cheil, BBH, Umbrella Design, DDB Mudramax, JWT and Draftfcb Ulka. Campaign of the Year Award went to Cheil Worldwide for Samsung Printers. Kewal Kiran Clothing won the Advertiser of the Year Award for their Green Turn Water Saver Jeans. And their agency Grey Worldwide was named Agency of the Year.

Padmashri Kartikeya Sarabhai was conferred the Olive Crown Green Crusader Award, an award which is presented to one unique individual who has dauntlessly fought our battle for going green.

The Green Hungama Award, open to participants under 30 years of age where the task was to create a 60-second green film, saw Abhishek Saxena of Webchutney emerge as the winner.

The event saw many marketing and media heads and other industry leaders gracing the occasion: Hrishikesh Mafatlal, R Mukundan of Tata Chemicals, Suresh Bandi of Panasonic India, Kushal Desai of Apar Industries, Mukund Rajan of Tata Sons, Rahul Welde of Unilever, Raj Nayak of Colors, Siddharth Kothari of Rajasthan Patrika, Neeraj Roy of Hungama, and Neville Taraporewala of Microsoft, to name a few. It also had several agency heads such as Piyush Pandey, Colvyn Harris, R Balki, Prasoon Joshi, KV Sridhar, KS Chakravarty, Arvind Sharma, Sam Balsara, Nagesh Alai, Sonal Dabral, and Vikram Sakuja, among others. Praful Patel, Union Minister for Heavy Industries and Public Enterprises, was the Chief Guest at the event.

Speaking on the occasion, MG Parameswaran, ED & CEO of Draftfcb Ulka and Chairperson, Olive Crown Awards 2013 remarked, “We saw an almost 45 per cent increase in the number of entries this year alone and our Awards Jury, consisting of veterans such as Sonal Dabral, KV Sridhar, Vinod Rao, KS Chakravarty, Ramki and Charles Victor, was of the opinion that the quality has also seen a dramatic improvement over the years.”

Srinivasan Swamy, Chairman, RK Swamy BBDO and President, International Advertising Association, India Chapter added here, “There has been widespread acceptance for these awards as corporates see the green message as a key differentiator in a competitive environment. And going green is no longer a luxury, but an essential part of doing business. We are delighted to see that clients are roping in agency partners to help them build green awareness for their brands.”

The IAA Olive Crown Awards, which was born three years ago as a show at GoaFest 2011, has grown in stature since inception. This year, the entries had not only tripled in quantity, but also witnessed pan-Asia participation.
 

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told