Top Story


Home >> Advertising >> Article

Ogilvy strengthens Meridian structure; bags INX Media & INX News

Font Size   16
Ogilvy strengthens Meridian structure; bags INX Media & INX News

Ogilvy India has decided to focus its attention on Meridian in a big way. The agency has elevated Rensil D’Silva as Executive Creative Director of the agency. N Ramesh too continues to be ECD at Meridian. D’Silva will be based in Mumbai and Ramesh will operate from Bangalore. Also, Bates David Enterprise’s Kumar Subramaniam has been roped in as President of Meridian Communication.

INX Media and INX News have also been added to the Meridian kitty. The business size is expected to be well in excess of Rs 10 crore.

It should be noted that INX Media has to still announce the creative agency for its music channel as well as its media partner.

Meridian has a lot planned hereon. One of the first is to start offices in Delhi, Mumbai and Bangalore. The objective is to make Meridian a full-service agency with 360-degree offerings.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube