Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Founded in 1962, Shemaroo Entertainment is a content powerhouse that specialises in aggregation and distribution of content. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional, music, regional and kids.
On appointing Ogilvy as the creative agency, Hiren Gada, Director - Shemaroo Entertainment Limited, said: "We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvyâ€™s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership."
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