Top Story

e4m_logo.png

Home >> Advertising >> Article

Oceedee’s new campaign urges women to embrace quirky style

21-October-2017
Font Size   16
Oceedee’s new campaign urges women to embrace quirky style

Since its inception, Oceedee has focused on giving women customised, personalised shoes, so it was only natural that the brand's first campaign is a reflection of that.

The campaign launches with a charming film cut from a social experiment of sorts. Several diverse, fun couples were asked the same, simple question - why do you love her? The answers are strange and assorted, but they all have one thing in common, inspiring the closing line of the film- Love is in the quirks.

“It’s been way too long. We’ve all been hiding our quirks. There are deep seated insecurities - What if the world doesn’t accept me for my idiosyncrasies and eccentricities? No longer. I’d say, come open with your quirks. Live them. Breathe them. The world will gravitate towards you. Oceedee understands the whims of a woman like no other. We’d want to reach out to all women out there and say, damn – Strut Your Quirk!,” said Roma Singhal, Founder & Creative Brand Strategist, Brandself.



The film perfectly justifies Oceedee's proposition asking women to really own their personalities without fearing judgement. By asking women to open themselves and their quirks to the world, they're really asking them to open themselves to love.

Neha Kumthekar, Co Founder and Managing Director, Oceedee, said “We are very excited to launch our first campaign. The idea of the campaign is to reach out to women in a nuanced manner by letting them own their quirks and express them boldly. Oceedee is that expression - unique, customised, comfortable and made for a perfect fit. Just the way you are! At Oceedee, we understand women like no other by not only offering exquisite designs that match international aesthetics, but also letting her celebrate a wonderful shoe affair with the perfect pair that is customised to her fit and feel rather than her feet to the shoe.”

Tags Oceedee Neha Kumthekar

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients