Home >> Advertising >> Article

Obituary: AG Krishnamurthy, CMD, Mudra remembers Frank Simoes

28-August-2002
Font Size   16
Obituary: AG Krishnamurthy, CMD, Mudra remembers Frank Simoes

My association with Frank goes back to 1976, to be precise March 1976. I joined Reliance Textiles in Feb.1976 and was mandated to choose an Advertising Agency for Vimal. I had shortlisted three agencies going by their work at that point in time and Frank Simoes was one of them. When approached, Frank told me clearly and categorically that his agency wouldn't do any speculative creative pitch, and that I was most welcome to visit his agency to meet his key people and see the agency's creative products. I visited the agency and recommended Frank Simoes to be Vimal's agency in preference to one or two other wellknown agencies who actually made speculative creative presentations to us. Frank and his agency had produced some path breaking advertising for Vimal, beginning with the Vimal saree ad series, captioned "A woman expresses herself in many languages. Vimal is one of them". Even after Mudra was founded in March 1980, we continued with this saree series for another 15 to 20 years. So powerful was the line And its initial execution.

Then came another path breaking series for Vimal Suitings. ONLY VIMAL in the year 1978. An instant success in the marketplace.

Though Vimal and Frank Simoes Advertising discontinued their professional association in 1979, I and Frank continued to be friends for many years.

His mastery over the English language is complete. His craftsmanship of the language is one of a kind. Even his ordinary business communications looked so well-crafted, dignified and poetic, truly it's a Gods gift to him. I haven't come across many such gifted people. In fact, none. As a creative person, his work for Raymonds, Taj Hotels and Vimal was truly path breaking and brand-building. Its difficult to equal the work in its originality and executional excellence.

A thorough gentleman, an honest professional and a good Conversationalist (we used to meet often for lunch in Mumbai), its numbing to know that the silver haired, pyjama kurta clad Frank is no longer there to challenge your intellect and offer you his honest, frank views when solicited. A great loss for his friends and for the Indian Advertising Industry. A doyen has passed away.

A.G.Krishnamurthy
27.8.02

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business