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O2 launches Xda Atom PDA mobile, targets India as its second-largest market within 2 years

01-December-2005
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O2 launches Xda Atom PDA mobile, targets India as its second-largest market within 2 years

PDA phone maker O2, which launched its mobiles in India 12 months ago, is looking at the country as its second-largest market in the region within two years’ time. Speaking to exchange4media, Chia Eng Keat, VP, Sales and Distribution, O2 Asia, said, “India is one of the top three fastest growing markets for us. It is a market with huge potential because of the focus on IT. We expect India to be among our top two markets within two years’ time.”

Hong Kong, Thailand and Australia are the top three markets for O2 at present.

Meanwhile, O2 Ltd on Wednesday introduced its new Windows-based PDA model, Xda Atom, in India after launching the model in other Asia Pacific markets.

Keat also informed that O2 would be launching four to five new models in India by next year-end. At present, O2 has five models in India, including the new Xda Atom.

Speaking on O2’s advertising and marketing strategy in India, Keat said, “As we are addressing the premium segment of the market, we usually are not present in the media in a big way. We give advertisements in selected fashion and technology magazines and certain cable channels, which are viewed by our target group. We also carry PR activities and selected media interaction for our product to boost our promotions.”

The new Xda Atom is priced at Rs 38,888. The PDA phone comes with a 2.0 mega pixel camera, FM radio tuner, Windows Media Player 10, photo albums as well as music and video libraries.

“Xda Atom offers all the latest digital innovations. It is exclusive to the O2 brand, carries our unique O2 signature and meets the promise to our upwardly mobile customers in India. It is our gift to them this festive season,” said Mark Billington, CEO, O2 Asia Pacific.

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