National Textile Corporation (NTC), a central public sector undertaking under Ministry of Textiles, is planning to undergo major brand transformation, re-vamp and restructuring of its existing operations. It has empanelled 21 agencies to handle its creative, media, OOH, PR, and corporate communication duties. NTC has set aside a budget of Rs 37 crore for the campaigns to be organised around the year.
The empanelled agencies include Mudra India, RK Swamy BBDO, Alaknanda Advertising, Centum Advertising, Maverick Productions, Sreshta Communications and Ventures Advertising for creative duties; Concept Communications, Disha Communications, Jellita Publicity, Newfields Advertising, Nirman Advertising and Square Communication for advertising and corporate communication; Goldmine Advertising for domestic exhibitions; Pressman Advertising for public relations; Maverick Productions, Mudra India, Arun Sign Service, Blessings Advertisement, Span Communications (International projects only) for media planning and buying and Graphisads for outdoor media.
Confirming the news to exchange4media, Alokendra Banerjee, Director, Marketing, National Textile Corporation said, “We are planning host of activities this year. The idea is to completely rejuvenate and revitalise brand NTC and make it custodian of the legacy of textiles in India. We wish to have good value-for-money clothing in India and own the space of handloom, handicrafts, powerloom in the country. This is the vision that NTC and Ministry of Textiles hold together.”
As a part of the marketing plan, NTC will launch several campaigns including ‘Brand India’ campaign as a part of which NTC will launch its stores across the country, a corporate campaign, a designer hunt to choose designers to work with the company for next two-three years, a denim campaign, a value-for-money campaign for shirts and a campaign for its home furnishing brand – Raasa. NTC’s ‘Brand India’ stores will have products from several allied industry crafts. The company plans to open 100 stores in India and abroad in the next few years.
NTC donned a new logo in December 2011, with Union Minister for Commerce, Industry and Textiles Anand Sharma unveiling the new identity that signified a brand new face of the state-owned National Textile Corporation. The minister also unveiled rebranded retail store of the company in the Capital at the same time.
It may be recalled that exchange4media had reported the empanelment pitch in October last year.
Several agencies had participated in the pitch process.
For the record, NTC is a central public sector enterprise under the Ministry of Textiles. It was incorporated in April 1968 for managing the affairs of sick textile undertakings in the private sector, taken over by the Government.
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