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Noshe acquires five new businesses

01-May-2013
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Noshe acquires five new businesses

Noshe Group has bagged creative duties of JK Lakshmi Cement, Jagatjit Industries, Radisson Hotel, Logix and USA Univquest.

The agency confirmed the news to exchange4media. However, the size of the accounts could not be ascertained at the time of filing the report.

On the win, Anupma Mehrotra, CEO, Noshe Oceanic said, “We are delighted to have acquired the businesses of JK Lakshmi Cement, Jagatjit Industries, Radisson Hotel, Logix and USA Univquest. All these companies are in highly competitive product categories and will require incisive strategy and creative that works to achieve results in the market place. At the same time, they will also require speed of response and personalised attention. That is where Noshe – the small big agency will be able to provide an unmatched combination.”

The 25-year old Noshe Group has made some changes in the organisational structure with a view to further strengthen its gamut of services to clients and positioned itself as India’s first small big agency.

Shivjeet Kullar, National Creative Director, Noshe Group said, “Any one of these accounts by itself would have been great to work on. But to get five of them together is almost like a dream come true. The product categories are very exciting and we look forward to doing some truly outstanding work on them.”

JK Lakshmi Cement is a Rs 2000 crore company with presence in various types of cement, ready mix concrete. Jagatjit Industries is the third largest manufacturer of liquor in India with six brands in the Millionnaire Club – selling more than a million cases per annum. Logix is a real estate developer in NCR and USA Univquest is a new offering from FIITJEE aimed at helping school students from India get admission into the best universities in the USA.

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