Top Story

e4m_logo.png

Home >> Advertising >> Article

Northpoint, Lintas announce post-graduate programme in advertising and marketing

21-April-2006
Font Size   16
Northpoint, Lintas announce post-graduate programme in advertising and marketing

The Northpoint Centre of Learning has announced its second, full time post-graduate programme in advertising and marketing communications in association with Lintas India Group of Companies. The course aims at developing entry level managers in advertising and marketing communications, through a combination of intensive theory and extensive on-the-job work experience, on live assignments.

The classroom sessions will be conducted at the state-of-the-art Northpoint Campus in Khandala. The practical modules that will follow each theory session will take the form of continuing live projects on blue chip clients within the offices of the Lintas Group of Companies.

Announcing the second programme, Ashish Bhasin, Director, Lintas Integrated Marketing Action Group, said, “The faculty team is drawn from the country’s best practitioners of advertising and marketing communications. Market stints, rural exposure, and secondments to advertising, integrated communications, media and marketing companies will form an intrinsic part of the course.”

Structured as an 18 month, full time programme, the course is open to all first class graduates from the humanities, commerce, economics, mathematics, statistics, communications or management streams. Relevant work experience, though not essential, is desirable.

Interested students may download complete details about the programme, curriculum, last date for applications and course fees from the Northpoint website, www.northpointindia.com.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by