Top Story

Home >> Advertising >> Article

Noorings: Reckitt Benckiser pitch one of the hottest discussions at exchange4media Conclave 2010

14-June-2010
Font Size   16
Noorings: Reckitt Benckiser pitch one of the hottest discussions at exchange4media Conclave 2010

Yes – obvious, but honestly, did you really think there was anything but the exchange4media Conclave going on in my head right now? True, the event is finally over, but it has taken a significant time of preparations, and we are still in the post-event mode. For those of you who were there, you know how the event was. For those of you, who weren’t there, you may have already heard about it, and we are very keen to know what you have heard... So please do take some time out and let us know what you thought, or heard, of the event (mail to noorw@exchange4media.com).

The exchange4media Conclave has always been a platform where the exchange4media Group selfishly gathers the brightest minds, thought leaders, opinion formers (it is a real word) to debate on issues that we know our readers, and we, want to know more about. The last two Conclaves have seen presence of international leaders, and this year was our special most with Irwin Gotlieb, Global CEO, GroupM spending an entire day with members of the India marketing, media and advertising fraternity. He listened to some conversations and most importantly imparted knowledge that was meant for leaders to listen and learn from.

Similar examples were Ashutosh Srivastava and Rahul Welde. Another enriching conversation was with Tim Love in Delhi, who had set the tone for where India is headed in the communications industry. A super successful video conference with Mainardo de Nardis took the Conclave a few notches forward this year, and reiterated that technology is breaking barriers, and India is geared for a digitally evolved media landscape.

With Vikram Sakhuja, Shashi Sinha, Sam Balsara and Ravi Kiran stirring up discussions, joined in by the likes of Ashish Bhasin, Jasmin Sohrabji, Les Margulis and Satyajit Sen, the discussions couldn’t have been better. And throw in comments from some of the hottest advertisers, every exchange4media Conclave session had something interesting to offer.

While the extensive exchange4media coverage would give a good sense of what thought leaders were discussing, here are some of the takeoffs from the sidelines:

The Reckitt Benckiser pitch has enraged one and all but people don’t think discussing it is the solution. Everyone is hoping that media agencies have pulled out from the ridiculous pitch conditions, but no one knows for sure.

There are more clients who think that Reckitt’s idea to ask agencies to pay a pitch fee is ‘interesting’,

However, Reckitt’s pay-the-commission-back approach was not appreciated.

It appeared that some agencies had become comfortable with the thought of CPRP-linked deals (media owners need to unite sooner than they know).

The Indian media landscape is set to change sooner than what most think, but India is not yet ready for the likes of the Apple iPad 3G version.

Also read:

Noorings: Reckitt Benckiser’s media pitch should be a wakeup call for the industry

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'