Top Story

Home >> Advertising >> Article

No proposal yet to ban junk food ads on television: Govt

Font Size   16
No proposal yet to ban junk food ads on television: Govt

The government on Thursday said there is no proposal at present to ban advertisements of junk food on television even as  nine major food business operators have decided to not advertise products with high fat on children's channels.
Minister of State for I&B Rajyavardhan Singh Rathore told the Lok Sabha during Question Hour that bodies like the Food and Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and beverage advertisements concerning children's health.
On whether the government proposes to impose a ban on telecast of junk food and soft drinks ads on television, I&B Minister Smriti Irani said in a written reply that "presently there is no such proposal".
The Food Safety and Standards Authority of India (FSSAI) had constituted an expert group to address the issue of high fat, sugar and salt foods.
"The expert group in its report made a recommendation regarding ban on food with high fat, sugar and salt advertising on children's channels or during children shows. On this recommendation, the remarks of the FSSAI were that the food businesses could be asked to voluntarily desist from advertising high fat, sugar and salt foods on children's channels," Irani said.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time