Top Story

Home >> Advertising >> Article

Nihar Naturals celebrates progressive women featuring Vidya Balan

19-May-2018
Font Size   16
Nihar Naturals celebrates progressive women featuring Vidya Balan

Nihar Naturals Coconut Hair Oil, popular in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to progressive Indian women and has always celebrated their innate strengths and successes through all its communication.

‘Akai Aksho’ is a colloquial Bangla phrase which means “One is equal to hundred” and is aptly captured in the TVC through the spirit of modern Indian women who are independent, powerful and self-sufficient. Nihar Naturals has always championed a progressive and modern depiction of women and continues to do so through this new campaign conceptualized and created by BBH India. It features Nihar Naturals’ long-term brand ambassador, Vidya Balan and drives a strong message celebrating the essence of womanhood.

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. The TVC captures this insight by depicting stories of three women demonstrating strength in their daily lives – the strength to achieve, to show compassion and nurturance and the strength to protect. It celebrates women through a symbolic manifestation of Goddess Durga, who is hailed for her virtues beyond the realms of religion, social or economic divide. Nihar Naturals embodies this same spirit of Akai Aiksho’. It is nourishing coconut hair oil that promises strong hair for the today’s strong woman.

Speaking about the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “Over the years, Nihar Naturals through its campaigns has aimed to break all stereotypes against women and celebrated their courage and strength. Through this new campaign, the brand builds on this core belief to say that every woman is Akai Aiksho – She alone is enough to handle all the vicissitudes in life. Nihar Naturals a nourishing coconut hair oil enriched with the goodness of methi, promises strong hair for this strong woman of today.”

Shruti Das, Creative Director - Art, BBH said, “Women have always had the inner strength that makes them capable of doing anything. They are equal to a hundred, they are enough alone and through this campaign, we celebrate this spirit in women, captured in a very powerful phrase ‘Akai Aiksho’.
The idea is brought alive through small stories of strength displayed by women in their everyday lives and through the visual symbolism of these regular women juxtaposed as an avatar of Goddess Durga, the epitome of strength in a woman. Even the music is created using a contemporary rendition of a famous Durga chant, thus leaving the woman with a feeling of empowerment.”




Agency Credentials:

Agency: BBH India
Chief Creative Officer & Managing Partner – Russell Barrett
CEO & Managing Partner: Subhash Kamath
Planning Head & Managing Partner: Sanjay Sharma
Creative Director (Art) – Shruti Das
Creative Partner (Copy) – Shreyans Gupta
Business Head – Anish Kotian
Sr. Business Partner – Anish Raghu
Business Partner – Mukta Joshi
Strategy Director- Yudhishthir Agarwal
Strategy Partner- Pranoy Kanojia
Head of Production – Khvafar Vakharia
Executive Producer – Rahul Prakash

Production House
Production House: Electric Dreams Film Company
Director: Aniruddha Sen
Producer: Suparna Chatterjee
Director of Photography: Satyajit Pande (Setu)
Music Director: Subhajit Mukherjee
First Assistant Director: Abhinandan Gupta
Line Producer: Mahesh Roy
Post Producer: Sanjeep Pradhan

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

The appointment is in keeping with developing business needs and investment in talent development

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India