The exchange4media Conclave is back, and once again with a combination of global thought leaders and visionaries from the Indian media and advertising industry who will deliberate on various, widely discussed and debated subjects of the communication business. The exchange4media Conclave, in its 12th year, is presented by Jagran.
The annual flagship event of the exchange4media Group will take place on October 22 in Delhi and on October 23 in Mumbai.
Never was the chase of connecting with the consumer this interesting, courtesy the advent of technology, availability of data and unprecedented ability to arrive at, and interpret, business and consumer insights.
Elaborating more on this subject will be Keynote Speaker – Nick Emery, Global CEO, Mindshare Worldwide.
Emery’s career began working in conventional media departments, joining Ogilvy in 1992 and rising to become the European planning director and deputy managing director of the network. He set up Mindshare with long-term colleague Dominic Proctor in 1997 as strategic development partner for Mindshare Worldwide.
In his current role, Emery has the responsibility for the management and operation of all Mindshare activities in 112 countries, overseeing an agency with more than 5,000 employees.
The exchange4media Conclave would in fact be the first platform in India, where Emery will address audiences as the Mindshare Worldwide CEO. The subject of his conversation is ‘The Dawn of a New Marketing World’, where the discussion will focus on what happens when big data, technology and insights bring the consumer much closer to the marketer than ever before.
The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media agencies and media owners - on the same platform to discuss the changing global communication industry, with specific focus on India.
The e4m Conclave is the only national forum that lays special focus on the media agencies’ part of the business. In addition to this, the exchange4media Conclave has marketers, and what concerns them, at its core.
The Conclave brings under scanner various aspects that impact these two sections including the business structure of media service brands and the media environment media agencies and advertisers operate in while communicating with consumers.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.
Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years